Craft Brewery helps drought-stricken farmers
An Adelaide Craft Brewery is getting behind the cause to support drought-stricken Aussie farmers by providing pubs and venues Australia-wide with ‘Karma Kegs’ to help them raise much-needed money to donate to rural communities.
Prancing Pony Brewery will provide up to 70 kegs to participating venues for a mere $50 (to cover tax excise only). The venues will sell the Karma Beer to the punters and donate the proceeds from the beer sales directly to the nominated charity.
Prancing Pony Brewery has nominated Drought Angels as its charity as all funds raised will be distributed to farmers in need, in a multitude of ways from hampers to hay bales and VISA cards for food shopping.
Called No Grain. No Food. No Beer. this campaign intends to not only help Aussie farmers but also highlight how drought has a flow-on effect in our every day life.
CEO of Prancing Pony Brewery, Corinna Steeb, says that grain is the backbone of lots of food and of course beers and what happens to farmers, affects us all.
“This campaign was initiated by two of our brewery employees, who felt strongly about supporting the farming community and as a business we’re also strong supporters of the farming community so this fits well with our business philosophy,” says Corinna.
“Having a beer with mates is an everyday tradition for many people so providing a Karma Keg for drought affected areas seems the logical thing to do.
“We just wanted to give something back to the people who really are this country’s lifeblood and essential to small businesses like ours.
“Naturally we can’t do this without the support of the punters and the pubs and venues, and so far, quite a number of venues across Australia have raised their hands to participate and we truly appreciate their unreserved support.
“Our goal is to raise at least $25,000 but there are hopes to make that more,” says Corinna.
The No Grain. No Food. No Beer. campaign starts Monday, August 6 and ends Monday, September 3 and venues that wish to participate can contact the brewery.
Prancing Pony Brewery put Australian craft beer on the map when it won the International Beer Challenge in London, 2016 and has continued to win accolades for its brews.
For further information:
Prancing Pony Brewery CEO Corinna Steeb on 0439 889 513
The Barker Hotel
The Palace Hotel, Broken Hill
Duke of York Hotel
Keg and Barrel
The Duck Inn
The Colonist Tavern
The Mile End Hotel
The Unley Hotel
The Commercial Hotel
New South Wales
The Temperance Society Summer Hill
Three Little Pigs Tavern
Peel Street Tavern
Updates on new supporting venues on our fb page prancingponysa
About Drought Angels
Drought Angels is a Not for Profit Charity. It was formed in January 2014 by Nicki Blackwell & Natasha Johnston, who are both very passionate about Rural Australia and the effects of Australia’s worst drought in history. We assist our farmers with Pre-paid visa cards, Local Store Vouchers, Stock-feed and moral support so they know they are not alone.
We rely solely on public and corporate donations as we receive no government funding and do all our own fundraising from raffling to charity auctions. Pre-paid visas are something we give out to our farmers to assist with groceries, fuel etc., we find these work really well as it supports local spending in businesses of drought affected communities. This allows the businesses to remain open.