The Indies Awards 2024
We can't wait to celebrate the the 10th year of the Australian Independent Beer Awards in Perth.
Indies Awards Presentation Night will be hosted at the Rendezvous Hotel in Scarborough, Perth after the WABA Conference.
Friday 2 August
The Preston Room
5.30pm – 11pm
Members – $100
Non Members – $150
Dress Code: Cocktail/Business Casual
Canapes and drinks provided
Ticket on Sale – Wednesday 22 May
Mission
The mission of the the awards is to celebrate and reward the quality and innovation of the Australian Independent brewing industry.
The Indies Awards aim to:
- Improve quality via benchmarking and feedback
- Build better marketing opportunities for indie brewers.
The Independent Brewers Association (IBA) are proud to provide this invaluable platform and to boast that we offer a panel of the most respected judges in the country who aim to deliver a high quality competition that offers meaningful feedback and honest results.
The Indies are open for entry to Australian Independent Brewers and Contract Brewers (as defined by the IBA) who distribute their beer in Australia.
The awards are also in the process of evolving to better reflect the Australian beer consumer, quality Australian ingredients and to create greater awareness of the Independent Seal.
Why you should enter
We think there are many reasons to enter – though admittedly we are a little bias!
Of course, we can boast having the best of the best judges in the country, improvements on the system, process and feedback every year, as well as having an international network of partner awards who we call on regularly to ensure we are constantly working towards the highest standard.
We have a highly experienced and innovative Advisory Committee helping us drive our agenda and a Board that is dedicated and committed to the evolution of the Indies Awards.
Aside from all of the above, included in our Mission Statement and aligned to our broader remit of raising awareness of the Independent Seal is the desire to increase the promotional activities and marketing of trophy and medal winners beyond the presentation ceremony.
We realise it shouldn’t be all up to you so in 2024 we are happy to share the additional benefits you could receive which we think differentiates us from other award programs:
- This is a competition run by indies, for indies. You can be confident that all your entry fees go directly to ensuring the integrity and excellence of the competition and to support your membership organisation that is working hard every day to support and advocate for you.
- We directly promote our medal and trophy winners to consumers through our own database - 18,000 strong and growing.
- All winners are promoted on Askforindiebeer.com – with all our consumer campaigns driving traffic to that site.
- Trophy winners will be given the opportunity to participate in a dedicated promotional campaign via major and independent retailers.
- Trophy winners will feature in Phase 3 of the Indie Seal consumer marketing campaign which will run from October 2024.
Again, we hope this reassures you that we do listen and that we are committed to ensuring you see real value in entering our Awards.